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This web site tbss.co.nz has the following in the web page, "Welcome to Trent Bray Swim School." We noticed that the website also stated " The Trent Bray Swim School is a family-run business utilising the many years of swimming skills learnt by the family Directors Trent Bray, Medea Bray, Sandra and Ian Burrow where we will share with you our knowledge, skill and the commitment for your childrens development as a swimmer." It also said " 9062015 TBSS photoshoot April 2015. We held our first free photoshoot in the April holidays. Thank you to those who came down and par." The header had Trent Bray Swim School as the highest ranking optimized keyword. It is followed by TBSS, Swim School, and Trent Bray which isn't as ranked as highly as Trent Bray Swim School. The next words tbss.co.nz used was Sandra Burrow. learn to swim was included but might not be seen by search engines.